![]() If the first impression is good, customers remember that person or that brand the positive way, and in the opposite, if the first impression is bad, it is very hard to change their look towards the brand later on. There are many studies showing that first impressions are very difficult to change and it can affect the customer's affection for someone or some brand. For example, if someone start's search your brand and the first suggestion is " scam", they are very likely to immediately develop distrust. In a way, Google Autosuggest is the place where users can get their first impression about somebody or some brands. It can be both beneficial or extremely detrimental for businesses or individuals. This feature of search prediction could be either opportunity or a danger for the online reputation of your business or brand name. Google Autosuggest is very important for online reputation. What is the impact of triggering Google suggestions? Reputation ManagementĮven banks can fall prey to reputation harm from Google suggestions. Most people don't have a perfect idea of what they are looking for and will often look at the suggestions as recommendations. But more importantly, it influences people's searches a lot. This is based on the overall volume of the query but in general, the algorithm will try and surface what others are already searching for.Īs a lot of users have said, Google autosuggest appears to read minds.
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